Y do i always love ppl who dont really feel the same about me?

You do deserve to be loved, desired and respected! :) Neither of the guys you've mentioned are doing that for you. Don't be mad at yourself when someone doesn't like you how you like them. It doesn't mean anything is wrong with you, you just aren't compatible with them. You know you should not be letting your friend cheat on his girlfriend with you. That is disrespectful to her and to you. I know you want to be loved, but you can find it with someone single that appreciates you and will give you his full attention. That's what you deserve. :) Good luck!